Digital data

May 16, 2019

An umbrella term referring to the large amounts of data continually generated as a by-product of everyday interactions with digital products or services; often characterized by its great volume, variety, lack of structure, and high rate of velocity. For example, data is captured from our interaction with mobile phones, online services such as shopping, banking, and search activity, and social media, and can be used to generate information on mobility, sentiments and attitudes, well-being and other areas. Geospatial data from satellites can also be used to give insight into mobility, infrastructure, and other observable characteristics of landscapes.

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